Logan says that the people he met in France and the Mediterranean need luxury electric yachts. He would most likely categorize his conversations with these individuals as the ________ step of the planning and strategic management process.


a. Situational analysis

b. Goal and plan selection

c. implementation

d. goal and plan selection

e. monitor and control

Respuesta :

Answer:

a. Situational analysis

Explanation:

Situational analysis involves research of target market, competitors, business challenges, and analysis of what differentiates your business from others.

Situational analysis is important to prepare a business for the right specifications of product to be produced, the challenges the market will present, and how viable the market is toake profit.

Logan met people in France and the Mediterranean that told him there is need for luxury electric yatchs. This insight from the situation analysis will guide the business in providing products the consumer wants.

Logan would categorize his conversations with the individuals as the goal and plan selection step of the planning and strategic management process.

  • The strategic management process refers to the strategy used by an organization. This is vital for an organization to have an edge over its competitors.

  • The strategic management process outlines the overall vision of an organization and how the objectives will be met.

  • In this case, since Logan says that the people need luxury electric yachts, then this is classified as the goal and plan selection in the strategic management process.

In conclusion, the correct option is D.

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