Question

Naira is a consumer research and market analyst. She prepares questionnaires that are designed to identify a consumer's distinguishable characteristics. These characteristics are analyzed to find out how they motivate a consumer to act in particular ways. The results of these analyses help various companies understand their target markets better. Which of the following personality research approaches has Naira implemented in the given scenario?
The trait approach

Answer 1

Naira implemented trait approach in the given scenario.

Explanation:

The trait approach is a kind of approach that highlights on the traits of an individual.  This approach helps in understanding the behavior and thoughts of the individual.  

In the business field, trait approach helps in understanding the demands and distinguishable characteristics of the customer. The personality difference between the individuals is identified with the trait approach.

In the above scenario, Naira conducted personality research to determine consumer's distinguishable characteristics. Her research will help her to understand her target better.