The VALS typology classifies the American adult population into eight distinctive subgroupsbased on their motivations and level of resources. The three primary motivations include ________.

A) ideals, education, and achievement
B) ideals, achievement, and self-expression
C) knowledge, education, and self-expression
D) independence, aptitude, and achievement
E) aptitude, ideals, and self-expression

Values and Lifestyle(VALS) framework is a system used for grouping consumers according to sociological and psychological theories in order to forecast their behavior in the purchase decision process.

According to the VALS Framework, people are arranged in a rectangle based on two dimensions which are the vertical and horizontal dimension. The vertical dimension is based people's innovation and have resources such as education, income, energy, intelligence self-confidence, leadership skills, and energy. The horizontal dimension are the primary motivations and includes three types: ideals, achievement and self-expression.

Consumers that are driven by principles and knowledge are motivated by ideals. Consumers that are driven through the demonstration of success to their peers are motivated by achievement. Consumers that are driven by a desire for physical, social activity, and risk taking are motivated by self-expression.