Over the course of 40 years, Sal grew his company to six package shipping stores. With his retirement approaching and the increased competition, he decided to reduce the number of locations to two. Sal's reduction of effort represents a _________.

Defensive strategy is the kind of strategy or technique which is defined as tool of marketing which help the companies in retaining or keeping the valuable customers or consumers, that could be taken away by the competitors.

Competitors is defined as those firms or business or other firms who located in the category of same market or sell the similar products to the same group or segment of people.

So, in this case, the company reduced the number of locations because of retirement approach and increased competition in the market. Therefore, it represent the defensive strategy.

jitushashi120 jitushashi120 · Answer 2 · 2020-03-22T13:11:59+01:00

Answer:

Defensive Strategy

Explanation:

Defensive strategy: It is a marketing tool used to defend it´s existence in market that help the company to retain existing customer, market share and profit from going away to the competitors in the same teritory.

In the given case, Sal have reduced the number of business location to two as a defensive strategy, citing his retirement approaching and the increased competition.