Question

Porsche AG uses the label "Top Guns" to describe one segment of its customers, namely those who care about power and control and who expect to be noticed. Such a profile would be based on which type of segmentation?

A) demographic
B) occupational
C) psychographic
D) behavioral
E) gender

Answer 1

Answer:

C) psychographic

Explanation:

Psychographic segmentation is a type of segmentation where customers are divided into a group based on their psychological characteristics. Such characteristics include beliefs and motivations.

Demographic segmentation is when customers are placed in a group based on their sex, religion, age or occupation.

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