Question

After an organization has determined which of the many segmentation variables it will use, and the segmentation process is complete and the data analyzed, the next step in the target market selection process is ______________.

Answer 1

Answer:

The next step in the target market selection process is Select Specific Target Markets.

Explanation:

The steps of the Target Market Selection Process. are:

Step 1: Identify the Appropriate Targeting Strategy.

Step 2: Determine Which Segmentation Variables to Use.  

Step 3: Develop Market Segment Profiles.  Segmentation process is complete

Step 4: Evaluate Relevant Market Segments.  The data  is analyzed.

The following step is:

Step 5: Select Specific Target Markets.