Question

Health Valley is a brand of food, such as breakfast cereals, that uses all natural and organic ingredients. Moreover, it only purchases grain from organic farms. It states on its packages that "organic farming helps keep our food pure and protects our land and water from harmful substances. By supporting dozens of small organic farms, Health Valley helps protect a way of life for these family farmers, and helps ensure a safer and healthier Earth for you and your children." This is an example of _____.

A.green marketing
B. clean marketing
C. environmental marketing
D. activist marketing
E. cause-related marketing

Answer 1

Answer:

The correct answer is letter "A": green marketing.

Explanation:

Green marketing refers to the efforts companies make to conduct their operations with the least harm to the environment possible or exploiting resources that are considered beneficial for individuals' health. Those resources are typically obtained from suppliers that also work towards providing certain benefits to the society they work in.