Answer:
A continuous innovation.
Explanation:
In this question, we can consider that the company Procter and Gambler used when launching the Pampers Rash Guard, a strategy of continuous innovation, as this is not a new product in itself, but an alternative to ordinary pampers diapers.
Continuous innovation can be defined as a strategy used by companies, mainly a large company like P&G, so that the company has a greater positioning in the market and with this the company becomes the market leader, as it already offers a product recognized as diapers Pampers and yet creates an innovation for diapers, so that it can reach a greater number of consumers and attest to its positioning of an innovative and updated company, which always seeks improvements for products that are already recognized as products of value and quality for the consumer.
