In some cases, products end up being sold through one or more channels that the manufacturer did not authorize. This is known as _____. A. manufacturer placement B. multi-channel diverting C. merchandise brokering D. product diversion E. slotting allowance
Product diversion may be defined as the practice in which commodities or product intended for a particular channel of distribution is shifted to be sold in another channel without the knowledge or permission of the primary producer.
