Question

Porsche AG uses the label "Top Guns" to describe one segment of its customers, namely those who care about power and control and who expect to be noticed. Such a profile would be based on which type of segmentation?

A) demographic
B) occupational
C) psychographic
D) behavioral
E) gender

Answer 1

Answer:

The correct answer is C. Psychographic

Explanation:

This type of segmentation specializes in the study of the consumer's psychological traits and other aspects inherent in his life, which can be likes, lifestyle, interests, desires, etc. Under this segmentation, it is possible to get much closer to the ideal consumer, although it takes a lot of effort to implement it.

Answer 2

Answer:

C) psychographic

Explanation:

Psychographic segmentation is one of the useful types of market segmentation used in categorizing a market target to be reached, of which such categorization into subgroups is based on traits such as the values, status, attitudes, interest, beliefs, motivations or interests of the target market. The target market is categorized into groups in this regard, with each group or segment having  one or more of the listed traits in common. The label given by Porsche AG to a segment of its customers he described as “Top Guns”, obviously indicates it profiled his customers based on psychographic traits.