Tyree is concerned about a competitor's new line of outdoor barbeque grills that provide most of the same features as his products. Tyree might consider using __________ to gather qualitative information from consumers about the competitor's offerings.

A focus group is a gathering of deliberately selected people who participate in a facilitated discussion intended to elicit consumer perceptions about a particular topic or area of interest. These discussions should be held in an environment that is non-threatening and receptive.

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jelrajmoon jelrajmoon · Answer 2 · 2020-03-20T02:44:00+01:00

Answer:

Focus groups

Explanation:

Focus groups are a form of qualitative research that is commonly used in product marketing and marketing research. During a focus group, a group of individuals usually 6-12 people are brought together in a room to engage in a guided discussion of a topic.

The simplest method for selecting participants for focus groups is called "purposive" or "convenience" sampling. This means that you select those members of the community who you think will provide you with the best information.