Question

You are directed to study the factors that are close to the company that affect its ability to serve its customers. These factors are the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying

Answer 1

I am directed to study about the micro-environment.

Explanation:

The micro-environment refers to the forces that are close to the organization and involve in affecting the performance of the organization.

Micro-environment is the environment within an organization or firm. There are some factors that affect the performance and decision making of the firm. They are customer, competitor, supplier, public and marketing intermediary. The micro-environment is known as task environment.

It is important for every organization to analyze and monitor the elements of the task environment.