ABC Soap wants to evaluate how much consumers like their product. The market research firm they hire to conduct a survey asks as the central item, "How much do you like the superior qualities of ABC Soap?" In reviewing the proposed survey, you find the following to be wrong with this item.

Multiple Choice

A. It is a loaded question.

B. Nothing is wrong with it.

C. It is clear as written.

D. Different consumers might provide different answers.

E. We don't know enough about the targeted consumers to be able to answer this question.

F. It seeks an explicit answer

Loaded questions are those that carry a mistaken assumption. Often, loaded questions tend to cause uncomfortable feelings to the individuals being asked since the question forces an answer that the individual may disagree with. Loaded questions are considered unethical.

In the case, the question:

"How much do you like the superior qualities of ABC Soap?";

is assuming the audience likes ABC Soap, in the first place, and that they enjoy its "superior qualities" even if people might not be aware of them.