Question

A business goes to the trouble and expense of segmenting _________.a. its markets when its customers are dissatisfied. b. it expects that this will increase sales and profits. c. its sales are growing sharply. d. it has identified a group of affluent customers.

Answer 1

Answer:

b. it expects that this will increase sales and profits

Explanation:

Answer 2

Whenever the company goes to the bother and expenditure of segmenting, it does so in the hopes of increasing sales and profits.

The practice of segmenting a market into smaller segments, more defined groups is known as market segmentation. It divides consumers and viewers into groups based on comparable statistics, interests, requirements, or geographic location.

Option "B" is the correct answer to the following question.

Learn more:

https://brainly.com/question/12961019?referrer=searchResults