Question

Sandra has a product idea. She has researched about all the competing products and the companies that produce them. The research helps Sandra to address which of the following aspects of the I2P analysis:

A. adaptation
B. magnification
C. substitution

Answer 1

Answer:

Adaptation

Explanation:

A new product or an old product entering a new market normally adapts to compete with a similar product in the market. The owner or the manufacture of such product often go for a market survey to determine the size and target market of such product. The market survey helps them to make changes such as price reduction, logo change or change in packaging, to beat competing products.

Sandra researched all similar products that can compete with her idea, this will help her idea to adapt when it finally enters the market as a product. This illustration is a case of market adaptation.