Answer:
$69.033
Explanation:
As per dividend growth model, the current market price of a stock is given by the following equation:
[tex]P_{0} = \frac{D_{0}(1\ +\ g) }{R\ -\ g}[/tex]
wherein, [tex]P_{0}[/tex] = current market price of a stock
R = Required rate of return
g = Annual growth rate in dividends
[tex]D_{0}[/tex] = Dividend just paid
Hence, in the given case, since the dividend is reducing by 5% every year, we have,
[tex]P_{0} =[/tex] [tex]\frac{10.9(1\ -\ .05)}{.10\ -\ (-5)}[/tex]
[tex]P_{0} =[/tex] [tex]\frac{10.355}{.15}[/tex] = $69.033
The given case corresponded to negative growth model wherein dividend paid is consistently falling till perpetuity. Hence, in the formula, g is deducted in the numerator and added in the denominator owing to negative sign.