Question

Marlboro used a cowboy to advertise its cigarettes for a number of years. "The Marlboro Man" became a central character through which the company delivered its advertising message. This is an example of ______ execution technique.

Answer 1

Answer:

Use of personality symbols in the execution of ads/advertisement.

Explanation:

The use of personality symbols in the execution of advertisement usually entails creating/developing a central character around a product/brand through which the brand delivers its benefits.

Also, using a personality symbol helps to build a brand's identity in such a way that it stands out from its competitors.

An example is Marlboro as in the question above. A cowboy identity. It has made the malboro brand stand out for years such that anywhere you see a cowboy picture, your mind goes to marlboro.

Cheers.