Lev Knossos sells high tech equipment and software to companies in Greece. When he first started selling to Greek businesses, he was told that the Greek market lagged behind others in the use of technology. After conducting research, Knossos visited the Commercial Bank of Greece and explained how his products could create Web pages for the bank and facilitate banking transactions. By applying his product knowledge to solve a technology issue that he identified, Knossos took the role of:

The reason is that Lev Knossos is optimistic and has strong commitment to solve the issues with increasing the desires of the oponent to take the product home. This is because the creative person have a strong commitment to solve the problem. Albert Eienstien used to mumble "I wish I could ask the right question" "I wish I could ask the right question". The creative person keeps asking questions and find the most important question whose answer is the key to success. So creative person have solutions because they have extra-ordinary questioning skills.

In this scenario the Lev has resolved the tech use issue by making opportunity for himself and then exploiting it by making sales. Resolving the issue this way is creativity.