Question

An ad campaign by Suave shampoo asked television viewers to identify the heads of hair of women who used Suave shampoo and conditioner and those that used the much more expensive salon hair-care products.The idea of the ad was that no one could tell which woman used the much cheaper Suave brand. By making price its selling point, Suave is most likely using:_______.

Answer 1

Answer:

below-market pricing.

Explanation:

Below-market pricing is a pricing strategy that involves selling goods and services below the prevaily market prices. This is used to gain competitive advantage where other competitors cannot sell at the lower prices.

Suave in its campaign is highlighting the fact that it's products give same results as other shampoos at a lower price. It asks viewers to identify different hairs that use Suave shampoo and other more expensive shampoos. If there is no difference then Suave is the best choice.