Country Fresh Ice Cream Shoppe has several competitors in the area. To have a competitive advantage, the company only uses fresh fruit delivered daily to make its sundaes and other ice cream treats -- the other ice cream stores in town use frozen fruit in their products. What is the company focusing on to have a competitive advantage
The company is focusing QUALITY of its production made with fresh fruit delivered daily to make its sundaes and other ice cream treats. So the company also focuses on LOYALTY of its customers.