Answer:
B) Attack
Explanation:
An attack move strategy is usually taken by a company that considers that its position and market share are in danger due to another company's marketing strategy. This type of strategy will focus on damaging the other firm's marketing plan and products. In other words, the company engages in a fight or flight situation and decides to fight against its competitors with all its resources, without considering associated costs. It is basically a fight to survive.
In this case, MoodFresh is cutting its price (and losing money by doing so) in an attempt to drive WYB out of the market. This "attack" is made in response to Zinfizz's original attack carried out by selling at a lower price. Generally a consolidated product should survive against a new rival is both sell at the same price.
