Question

The Burn Right company sells outdoor grills and fireplaces. It decided to focus its marketing on the single market segment of tailgaters. This allowed Burn Right to dive in deep and analyze the wants and needs of tailgaters. They discovered tailgaters’ ideal product features included quick startup, consistent heat, indication when fuel is low, a cool-to-touch handle, and easy portability. This marketing segmentation strategy Burn Right took is known as a:

A.) multisegment strategy
B.) diffused strategy
C.) concertration strategy

Answer 1

Answer:

c. concentration strategy

Explanation:

Concentration strategy -

It refers to the strategy in which the focus of the business is only on the single specific good or market , is referred to as the concentration strategy .

This strategy enables to concentrate most the knowledge and resources on a certain good , which is in demand or is helpful for the future profit .

The risk as well as profit margin is very high in this strategy .

Hence , from the given scenario of the question ,

The correct answer is c. concentration strategy .