Question

Carol will be a bridesmaid next summer, and she purchased her dress online. The next time she turned on her computer, Carol was surprised to see special offers for matching accessories. This is an example of which marketing strategy?
A. public relations
B. sales promotions
C. direct marketing
D. personal selling
E. media advertising

Answer 1

Answer:C. direct marketing

Explanation:Direct marketing is an advertising strategy that relies on the individual distribution of a sales pitch to potential customers. Mail, email, and texting are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman such as advertising media.

Direct marketing is the form of marketing communication that is most easily personalized, including increased use of customer databases to track purchases made online.

Answer 2

Answer:

C) Direct marketing

Explanation:

Direct marketing also known as 'direct response marketing'

is a marketing or promotional strategy involving the presentation of information about a product or services in a company to prospective consumer with the eradication of a middleman.

It is called direct marketing because it generally eliminates the middlemen such as marketing or advertising media.

It is a form of advertisement target at potential buyers.

Carol could see special offers to matching accessories to her order because she is seen as a potential buyer of those accessories.

Direct marketing is a form of communicating an offer directly to a targeted customer.