Question

Apple is known for its innovation. It conducts in-depth marketing research to determine what customers want. Its electronic devices are constantly upgraded so customers can purchase the newest models. The company creates buzz around its product offerings by discussing the product months before it is launched. This anticipation builds up until the product is launched, resulting in wide-scale sales that often result in stores selling out of the newest product. Refer to Scenario 1.2. From the information provided about Apple and its marketing strategies, Apple most likely embraces a _______________.

Answer 1

Answer:

Market orientation

Explanation:

Market orientation is defined as a philosophy that focuses on identifying consumer needs and implementimg strategies to meet them. A company like Apple designs and produces goods that will satisfy consumer needs.

Market orientation consists of decision-making, market intelligence, culturally based behaviour, strategy, and customer orientation.

Apple conducts in-depth marketing research to determine what customers want. Its electronic devices are constantly upgraded so customers can purchase the newest models.

They are a company focused on market orientation.