Answer:
By partaking in cause-related marketing involves working with BirdLife International, Rovio is adding to their company a productive and confidential image. This objective suits Angry Birds more conveniently since it is in straight and non-deviated dealings with Rovio’s product. The effect that this purpose-related marketing partnership would produce for Angry Birds is in the dimension of building recognitions of bird extermination concerns via its in-game promotions and persuading of users to interrelate with BirdLife’s website so as to partake and being involved in unsealing a secret stage.
