Debbie keeps a close eye on her company’s internal and external environment to discover possible opportunities for new products and to discern possible threats from the competition. In which activity is Debbie engaged?

The method of collecting data about the peripheral marketing environment to identify and understand marketing trends is known as environmental scanning. This process involves continuous monitoring of the organization to detect the occurrences of opportunities and threats caused by the internal and external environment.

Environmental scanning identifies and prevents the organization from threats so that her present and future plans doesn't get terminated.

Thus, the activity Debbie is engaged in is Environmental scanning.

ogechukwubenedict ogechukwubenedict · Answer 2 · 2020-03-26T18:00:44+01:00

Answer: Environmental scanning

Explanation: Debbie is engaged in environmental scanning which is defined as a process of collecting data and information about external and internal events that impacts organization's environments. These factors help determine the decisions a business makes; the future direction of the business and they include: competition, economics, technology, legal issues, and social/demographic factors, market research studies etc.