Question

A firm's marketing mix refers to the combination of: Select one: a. advertising media the firm utilizes to promote its products. b. strategies regarding product, price, place, and promotion. c. people directly involved in making marketing decisions. d. goods the firm offers to different market segments.

Answer 1

Answer: strategies regarding product, price, place, and promotion.

Explanation:

The marketing mix of a business are those parameters that a business can adjust in order for the business to have the desired sales in a market. The marketing mix can easily be influenced by the business and it involves the; product to be sold, price at which product is sold, location of sales and promotions.