Question

Power Pro, a leading manufacturer of lawn and garden equipment, releases a new line of cordless, lightweight, electric weed trimmers. To boost sales, Power Pro issues a 50 percent off coupon to the first 100 buyers at all Home Depot stores in the Northeast. Which element of the promotion mix has Power Pro used in this scenario?a) public relations.
b) crowd sourcing.
c) advertising.
d) sales promotion.
e) personal selling.

Answer 1

Answer: Sales Promotion.

Explanation:

Power Pro is making use of sales promotion to introduce their new product to the market, so as to achieve high sales. A sales promotion is a form of incentive given to buyers by a seller for a limited period, in order to ensure increased sales and popularity of product among buyers.