Question

Extremely low-incidence studies, such as trying to survey the automobile buyer characteristics of astronauts are usually not feasible. A marketing research firm concerned about the feasibility of such a project would probably:
a. see if the information already exists
b. first conduct a pilot survey
c. conduct a focus group
d. determine whether or not the question can be answered
e. all of these

Answer 1

Answer:

The correct answer is D

Explanation:

Feasibility analysis is the analysis which is used in order to determine or state the viability of the project like ensure the project is legal and economically justifiable and technically feasible.

In short, it states that the project is worth or not the investment. So, when the studies indicate the low incidence, then the firm is concerned regarding the feasibility of the project, that it would probably determine or state whether or not the questions could be answered.