Question

The "Find Your Beach" campaign for Corona Extra makes the experience of drinking the beer more enjoyable and connects the experience of the advertisement so tightly with the experience of drinking the beer that consumers cannot remember the brand without recalling the experience generated by the advertisement, which makes it a ____________________ ad.

Answer 1

Answer: Transformational

Explanation: Transformational ad is the kind of advertisement which affiliates the occurrence which leaves an impression on the consumers using the advertised trademark with a remarkable set of psychological peculiarities, this would not normally be related to the label experience to the same extent without exposure to the advertisement. This type of advertising creates the experience of utilizing the commodity more interesting, warmer, more thrilling, and more desirable than when the advertisement is exclusively from a purpose portrayal of the label.