Some companies want to get their products into as many outlets as possible, understanding that the more exposure a product gets, the more it will sell. If this belief is consistent with the company's overall strategy, it will choose ________ distribution.

Mass distribution strategy is one of three approaches to distribution in marketing. It is engaged where an organisation seeks to sell its goods to as many customers as possible. Intermediaries with very wide market base are usually the targets for such organisations.

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ogechukwubenedict ogechukwubenedict · Answer 2 · 2020-03-28T11:59:18+01:00

Answer: intensive distribution

Explanation: intensive distribution is a form of marketing strategy (distribution intensity) in which a firm presents its products for sale at many sales point as possible. This stems from the belief that the more exposure a product gets, the more sales the company gets leading to more revenue, more insight into sources of sale, etc. This can help further promotional efforts into boosting sales or reducing where the case may be, increase brand awareness and also product presence.