Question

Jim manages a small factory that produces circuit boards. Jim operates from the belief that a good product creates demand. He focuses much of his energy on developing operational efficiencies and increasing output. The company's salesperson Darlene, however, views customer relationships and personal selling as being the highest priority. Between the two of them, the firm has become known for its quality products and excellent customer relationships. Refer to Scenario 1.4. What type of orientation has Jim adopted?

Answer 1

Answer: Production

Explanation: Jim has adopted the production orientation which is approach of any business that is concerned primarily with the manufacturing and production processes. Jim focuses and develops products based on quality, while ignoring his customer's needs. By following the production orientation Jim believes the quality of his products, and the products will sell themselves; that his company can sell any product if the quality is good enough and so on.