Question

One of the reasons for new-product failures is that the products a. are test marketed in locations isolated from the media. b. offer no discernible benefits compared to existing products. c. do not match their features with the competitors' products. d. are promoted continuously at regular intervals.

Answer 1

Answer:

b. offer no discernible benefits compared to existing products

Explanation:

One of the reasons for new-product failures is that the products offer no discernible benefits compared to existing products. Therefore customers will just continue to purchase the existing products because they know the providing company's product and trust that it will meet their expectations. In order for new products to succeed they need to provide potential customer with something new and beneficial that they cannot get elsewhere.