Question

Sharon had a major argument with Terence, her 50-year-old general manager in her previous company, whom she perceives as being arrogant and snobbish. Following the argument, she quit her job, and found a job in another company, and is currently working under Ian, who is about the same age as Terence. She now feels that Ian is also arrogant and snobbish. According to the biases and heuristics in decision making, it can be concluded that Sharon is likely to employ _____ in this scenario.

Answer 1

Answer:

representativeness heuristic

Explanation:

Representativeness heuristic -  

Heuristics refers to the use of some mental shortcuts during the process of judging or decision making .  

The term representativeness heuristic was first given in the year 1970 , by psychologists Daniel Kahneman and Amos Tversky .  

The use of heuristic for making any judgement by the use of comparison , is referred to as representativeness heuristic .  

The process involves comparison with some predefined object or situation , with the new object or scenario , makes the process of understanding much more easier .  

Hence , from the given scenario of the question ,  

The correct term is representativeness heuristic .