Your company makes skiing equipment and apparel. You recently launched a number of new features and capabilities on your website that are aimed at the active skier target market. One of the most popular features is the one that sends an alert to skiers when forecasted weather conditions are most favorable for skiing. There are also alerts that contain information about how crowded different skiing venues are daily. Which of the following e-marketing capabilities are you directing your head of marketing to base the strategy on?a) Right-time marketingb) Interactive marketingc) Global reachd) Integrated marketinge) Personalization

Personalization occurs when products and products attributes are purposely created in order to meet the specifications of a customer. It is a marketing capability in which data analysis and digital technology are employed in delivering to current and potential buyers individualized messages and product.

Therefore, sending an alert to skiers when forecasted weather conditions are most favorable for skiing, and also alerts that contain information about how crowded different skiing venues are daily are features of personalization.