Question

Rico's sales manager has told him that if he wants to quit wasting time making presentations to people who are not qualified, he should think "MAD." What was the sales manager trying to tell Rico?

Answer 1

Answer: Rico should qualify his prospects by determining if they have the "money, authority, and desire" to buy.

Explanation: MAD means (Money , Authority and Desire). Rico's sales manager has told him that if he wants to quit wasting time making presentations to people who are not qualified, he should qualify his prospects by determining if they have the "money, authority, and desire" to buy.