Question

Daniel joined an outdoor activities club. He has begun to purchase many books about kayaking and rafting. Borders bookstore sends him email promotions focusing on outdoor activities. This is an example of ______ segmentation based on his lifestyle.

Answer 1

Answer:

psychographic

Explanation:

Psychographic segmentation refers to dividing a market into groups (segments) based on consumers' lifestyle, personal interests, personality traits and beliefs. Psychographics focuses on how consumers describe themselves (or how consumers view themselves), and how they spend their spare time.