Question

Costco believes that most of its sales are to small businesses rather than consumers -- and that women are more likely to be making the purchasing decisions. This is an example of a(n) ____ that Costco could test through marketing research.

Answer 1

Answer:

Hypothesis

Explanation:

The scenario which is given, is an example of hypothesis.

Basically, hypothesis is something in which a person or an individual makes a believe or have a taught by observing or having an illustration.

Now as we can say, that Costco has a believe that is an example of hypothesis, that Costco can examine through the marketing research as well.