Question

An outdoor specialty store reinforces its image of selling environmentally friendly sports equipment in its stores by using optimal lighting and manufacturing goods from recycled material while encouraging customers to pick up online orders in stores rather than shipping to their home. This scenario demonstrates _________.

Answer 1

Answer:

consistent brand image across channels

Explanation:

The outdoor speciality store is promoting its brand as one that is environmentally friendly, this is emphasized by the company using optimal lighting andanufacturing goods from recycled materials. It is also encouraging customers to pick up online orders in stores.

The company is maintaining a consistent brand image across its various channels. The image being portrayed is one that is environmentally friendly and encourages sports.