Advertisers began to market goods directly to the children of baby boom, rather then trying to attract the parents. Answer is B
Explanation:
Baby boomers make up one of the largest sectors of consumers. Every marketer needs to pay attention to effective marketing strategies for baby boomers.
The baby boomer generation is the largest segment of consumers, comprising about 40% of the market share.
Baby boomers hold a strong reputation for being diligent, hard workers who have saved and spent wisely.
Baby boomers have grown up with technology over recent decades. Baby boomers are considered the “me generation” for their self-centered, individualistic attitudes.
