Question

Henry wanted to buy a sectional sofa with in-built recliners. He extensively researched sofas and consulted his friends before buying one. While making his final decision, he focused on features such as size, fabric, cushions, and padding and ignored irrelevant information such as popularity and decorative accessories. Which of the following factors enabled Henry to discount irrelevant information?a. Online social networkb. Marketing communicationc. Peer influenced. Product knowledge

Answer 1

Answer:

The correct answer is letter "D": Product knowledge.

Explanation:

Product knowledge refers to the objective information consumers could get from goods or services they are interested in acquiring. This knowledge includes product features that could determine its purchase and represents information that buyers use to make comparisons between one good and another. Subjective points of view from previous consumers' experiences are not taken into account in product knowledge.