Question

Rachel has just finished the business plan for a franchise that she expects to have international appeal. She is concerned about protecting the trade name of the business. Which of the listed answers provides her an avenue for registering a trade name internationally?

Answer 1

Question options:

a. The Anti-Counterfeiting Trade Agreement

b. The Madrid Protocol

c. The Berne Convention

d. The TRIPS Agreement

Answer:

b. The Madrid Protocol

Explanation:

The Madrid Protocol refers to an international treaty agreement made for the purpose of simplifying international trademark registration process.The system is a convenient and cost-effective solution for registering and managing trademarks worldwide.Through this medium , one is able to complete a single application, in their home language, which can apply to over 90 member countries