When Rebopy, a network service provider, started providing 4G data services, it attracted a large number of customers because of the high speed and cost-effectiveness of Rebopy's services. However, after a few months of using the service, the customers found that it had poor connectivity and hence switched to more efficient data services. In the context of innovation streams, which of the following concepts does this scenario best illustrate?
a. The compression approach to innovation
b. Technological singularity
c. Technological lockout
d. The experiential approach to innovation

Technological lockout refers to the inability of a company to competitively sell its products because it relies on old technologies or a non-dominant design. It has also been defined by Melissa A. Schilling (1998) as 'a situation in which a firm finds itself unable to develop or competitively sell products to a particular market because of technology standards'. The 4G design is non-dominant and Rebopy clearly does not have what it takes in terms of technical know-how to deliver effective 4G services hence they are locked out of the network service market by other service providers.

EmranUllah EmranUllah · Answer 2 · 2020-03-08T14:55:35+01:00

Answer:

Option-(C):

Technological lockout is the best option.

Explanation:

Inside a any market there are number of companies with different ideas and products, if there is a team of professionals inside the firm who are more into the innovation of the products and creating new form of products to target a given customer segment then the company will surely acquire more customers for itself in a given period of time. As it will be able to make a name or a sort of reputation for itself inside the region, which would even bring more customers for itself.

But, when the company or any firm loses its capacity to innovate and provide more services to the customers they would surely look for more options because each individual will not invest his or her money in any sort of package or material that does not bring quality with itself. So, they would eventually look for option in order to make there lives even more easy in all terms. And will unsubscribe any company's package that is out dated or which does not provide any valuable customer services.

For example, Nokia was once one of the most amazing and high-tech mobile phone companies inside the market but when there competitors like Apple.inc and Samsung started off with android and IOS then its customer left the company and its product for more high tech products or we can say cell phones. As the other two companies also had great packages and services for its customers unlike the services that Nokia was providing.