Question

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

Answer 1

Answer:

Dynamic remarketing can helps ken by reminding the leads from display campaign about what they were interested in last time. It increases the traffic on your campaign and website. Also it increase the traffic from returning customers.

It also helps his customer to remind them the product they were looking for or they have added that product in their cart and forget about it.

Main aspect of this strategy will be the ads will be relevant and target to the right customer.  

Answer 2

Answer:

Dynamic remarketing acts as a remainder to people who previously visited your webpage or searched for your products. It is said to take a display campaign a step further because it actively promotes your products or services to your previous visitors. It must work together with display campaigns because it reacts to the customer's previous searches, it is not proactive.