A(n) _____ innovation initially provides a lower level of performance than the marketplace has grown to accept but is improved to provide some new performance characteristics and becomes more attractive to users in a new market, eventually displacing the former product or way of doing things.
A. culture
B. organizational
C. disruptive
D. sustaining
Explanation: A disruptive Innovation is one that leverages new technologies to attack existing markets from the bottom up (existing market/new technology).
