Question

In the bicycle industry, the feel of high-end bicycles when they are ridden is important. As a serious rider becomes accustomed to a particular bicycle, it is very difficult for that rider to switch to an alternative supplier. This is an example of product differentiation through which of the following?Group of answer choices
a. linkages between functions
b. product customization
c. location
d. product complexity

Answer 1

Answer:

B. Product customization

Explanation:

Product customization, also known as product personalization the the process or method whereby producers produces customized goods and services to customers as per the customer's need and desires. In some cases, customers meet the producers to personalize products for them on how they want it to be.

It helps in finding and supplying customers what they want. The serious rider in this case is already accustomed to a specific type of bike. The producer differentiated by customization.