Question

A swimming pool company:

a. Weekly design and printing needs, purchase decisions may be made by a marketing professional.
b. High-end design and inexpensive printing needs, purchase decisions made by owner.
c. Simple printing needs, purchase decisions made by owner who is price sensitive
d. Large design pieces and expensive printing needs, purchase decisions must be approved by manufacturer

Answer 1

Answer:

Option C Simple printing needs, purchase decisions made by owner who is price sensitive

Explanation:

The reason is that the needs of the company requires just conveying the message about the swimming pools and the monthly, weekly and daily services subscription packages. It must be clear that each customer of swimming pool company constitutes to very small share of profits. So the marketing strategy required for such customer who reside near the swimming pool requires less costs to tell them about the swimming pool. Th printing will be very simple and less costly and the decision maker here is the owner who knows that to what extent the company must invest in marketing to generate required sales.