Question

A _____ is a group of present or potential customers with some common characteristic which is relevant in explaining and predicting their response to a supplier’s marketing stimuli.

Answer 1

Answer:

Market segment

Explanation:

Market segmentation is the activity of dividing a broad consumer normally consisting of existing and potential customers, into small segments of consumers with similar interests and needs. This makes you target the exact customers that will become satisfied consumers of your content. Because the segments are based on some type of shared characteristics, they allow for more precisely targeted marketing and personalized content.