Answer:
As mothers with a school going children, they are packing a meal which is healthy as well as simple.
Explanation:
As the box color is bright yellow and the food which is inside the box is in a less quantity. The target market for Kraft Lunchables is been considered very very likely as mothers with a school going children, they are packing a meal which is healthy as well as simple.
Because, as we can see in the question, the foods which are mentioned there are very simple, hygienic and healthy, like a mom is packing a lunch-box for her school going child.
And we can also see the color of that box, the color also indicate the lunch-box that moms give to their child while the child is going to a school.