Answer:
mimic the successful strategies of rivals.
Explanation:
The competitive advantage is referred to as the strategy to use company's available strengths and resources to create a favorable position over its competitors. To achieve such a strategy the company needs to focus on its own available resources instead of copying its competitor which might have other resources available that the company lacks. In order to achieve a company's own recognition of brand and positive position among its competitors it will have to perform better and provide better quality products or services to its customers.